Identify and protect the core of your business
with Greg Shove
Available on demand
2-hour workshop
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Welcome to Recession Proofing Your Business
With a recession looming, you need to recession-proof your business strategy – or risk being blindsided. Battle-tested CEO Greg Shove will teach you a process to identify and protect your core business, so you can weather the recession and come out ahead.
Module 1
Learn why defining your core customer determines your operating mode in a recession.
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Module 2
Learn how to define your core by analyzing your current customers, evaluating your customers’ affinity, and analyzing your recent pipeline.
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Module 4
Learn how to decide what to do based on your operating mode: thrive, survive, or retreat.
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Module 5
Learn how to be a strong leader for your team or organization during a challenging time.
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Our workshops help you build a significant skill in less than one day.
Several hours of live, intensive learning
Hands-on project to apply your knowledge
Energetic discussion with your cohort
