Get a taste of our case studies

Case Study

Baidu: Appealing to human instinct

with Scott Galloway, NYU Stern

Case Study

Spotify: Driving growth

with Gibson Biddle, former Netflix VP of Product

Case Study

How to build (and stick to) a new habit

with Sahar Yousef & Lucas Miller, UC Berkeley Haas

Case Study

Airbnb: Understanding key metrics

with Eric Kim, Goodwater Capital cofounder

Case Study

Figma: Enabling user investment

with Nir Eyal, bestselling author

Case Study

Meta: Rebranding at a critical moment

with Scott Galloway, NYU Stern

Case Study

Apple: Bringing a brand to life

with Scott Galloway, NYU Stern

Case Study

Patagonia: Impactful storytelling

with Will Storr, bestselling author

Case Study

Netflix: Driving value despite declining growth

with Scott Galloway, NYU Stern

Case Study

Fenty: Telling a story that resonates with customer values

with Will Storr, bestselling author

Case Study

Etsy: Leveraging network effects

with Mohan Sawhney, PhD

Case Study

Instagram: Harnessing social feedback

with Adam Alter, NYU Stern

Case Study

Pinterest: Using visionary storytelling

with Scott Galloway, NYU Stern

Case Study

Shopify: Designing delightful products

with Gibson Biddle, Netflix