Keep your customer at every stage of their journey
with Robbie Kellman Baxter
Available on demand
3-hour workshop
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Marketing Retention Strategy
The old adage is true: It’s more expensive to win a new customer than to retain an existing one. And retaining customers isn’t just marketing’s job. It starts before they swipe their credit card and lasts beyond their decision to stop using your product. We’ll teach you to win customers at every stage of the customer journey and drive down churn.
Module 1
Meet your instructor Robbie Kellman Baxter and get an overview of the course.
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Module 2
Retention strategy matters today more than ever. Understand the three reasons why.
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Module 3
What does it take to create loyal customers? Understand the four key approaches to strengthen your company’s retention muscle.
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Module 4
The customer journey goes far beyond the relatively short amount of time they will interact with your product. Who’s your ideal customer, and how do you fit into their journey?
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Module 5
Retention has the power to enable you to fast track the customer lifycycle. The more familiar customers are with you, the faster they’ll move through each phase.
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Module 6
Understand the key retention questions to ask at every step of the customer journey.
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Module 7
Break down the four primary drivers of churn: communication, onboarding, product market fit, execution.
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Module 8
Understand the 3 key steps to mitigate churn and techniques you can leverage depending on the attrition drivers your firm is experiencing.
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Module 9
Retention isn’t just a marketing problem, it’s an everyone problem. Understand how you can step into the driver's seat to mitigate churn and drive retention.
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Our workshops help you build a significant skill in less than one day.
Several hours of live, intensive learning
Hands-on project to apply your knowledge
Energetic discussion with your cohort
