Connect your campaigns with your conversions
with Mia Vallo
Available on demand
3-hour workshop
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Marketing Analytics and Attribution
The world’s most successful marketers are highly data-driven, and can fluently tie the success of their marketing activities to the success of their business. In this workshop, we’ll teach you how to build a strategy-based attribution model from the ground up by identifying the insights you need and partnering with your analytics team to visualize them.
Module 1
Mia provides an overview of the Marketing Analytics & Attribution framework, and explains how it can benefit those who already have a strong background in data.
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Module 2
Learn how to use KPIS to define your business goals, prioritize your budget, and keep your team focused.
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Module 3
Now that you’re tracking the right KPIs, learn how to draw conclusions from your data sets by spotting trends, performing research, and validating your findings.
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Module 4
With so many marketing channels competing for your customers’ attention, it can be difficult to identify the most effective. Learn how to choose an attribution model that will show you how to best allocate your resources.
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Module 5
Learn how (and when!) to deploy A/B tests that can mitigate risks, verify your hypotheses, and refine your output.
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Our workshops help you build a significant skill in less than one day.
Several hours of live, intensive learning
Hands-on project to apply your knowledge
Energetic discussion with your cohort
