Elevate your data with empathetic research
with Marcus Collins
Available on demand
3-hour workshop
UPGRADE TO MEMBERSHIP
Welcome to Influencing Consumer Behavior
We have more data on people than ever, but that wealth of data doesn’t give us real insight into how they behave. We’ll teach you to use three research techniques to understand how people really behave – and how to use that information to influence their behavior.
Module 1
Learn the limitations of self-reported data and big quantitative data. Then, begin to explore the intimate and qualitative method of ethnography to understand your customers’ meaning-making systems.
•
Module 2
Learn three distinct ethnographic research techniques. Then, watch Marcus walk you through an actual netnography via his experience working with the brand Eggo to leverage the cultural moment around the Stranger Things TV show. Finally, learn a step-by-step framework to conduct your own ethnography and draw conclusions to influence consumer behavior.
Workshops at Section
Our workshops help you build a significant skill in less than one day.
Several hours of live, intensive learning
Hands-on project to apply your knowledge
Energetic discussion with your cohort
