Be creative. Not chaotic.
with Eric Ng
Available on demand
1.5-hour workshop
UPGRADE TO MEMBERSHIP
Welcome to How to Write a Great Creative Brief
Every award-winning campaign, brand, or design starts in the same place: with a great creative brief. Eric Ng, executive creative director at DesignStudio, will teach you a step-by-step process for producing creative work that’s eye-popping and strategic.
Module 1
Learn what a great creative brief looks like.
Lesson 1: 6 Principles for Writing a Great Brief
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Module 2
Learn how to find a singular "Ask" and describe how your creative project relates to the world.
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Module 3
Learn how to define the edges of the creative sandbox and ways of working together.
Workshops at Section
Our workshops help you build a significant skill in less than one day.
Several hours of live, intensive learning
Hands-on project to apply your knowledge
Energetic discussion with your cohort
