Optimize your marketing to grow your revenue
with Holly Chen
Available on demand
3-hour workshop
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Welcome to Growth Marketing Strategy
If your marketing strategy is mostly “set it and forget it,” you’re behind the times.
In 2023, your marketing strategy should evolve as quickly as your customers’ preferences, which means constant iteration and personalization based on the wealth of data available to you.
Holly will teach you to translate real-time customer insights into channel strategy, test and iterate quickly, and ultimately drive more growth, retention, and loyalty.
Module 1
Learn how this fast-paced discipline fits into your broader marketing organization.
Lesson 1: Intro to Growth Marketing
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Module 2
Growth strategy starts with landing on your ideal audience. Learn how to define the problem your product solves, match it to a potential customer base, and then test your assumptions.
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Module 3
Once you’ve identified your audience, you’ll need to know how to reach them. Learn how to prioritize your marketing channels to unlock new growth opportunities.
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Module 4
After you’ve determined which channels are the best fit for your audience, take a closer look at what activities yield the best results. Learn how to leverage different programs to drive multi-channel growth and boost conversion.
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Module 5
Holly shares her insights on the importance of keeping a consistent strategy and staying patient while you experiment.
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Our workshops help you build a significant skill in less than one day.
Several hours of live, intensive learning
Hands-on project to apply your knowledge
Energetic discussion with your cohort
