Developing Buyer Personas

Module 2

The Buyer Persona Framework is a multi-step process to research and define your customer personas.

Module 3

You can use existing customer data (e.g., transactions, satisfaction, etc.) to draft an initial hypothesis about your design target.

Module 4

Quick, easily accessible market research (e.g., expert networks, industry report) will allow you to further refine your hypothesis.

Module 5

At this point, it’s time to validate your hypothesis and learn more deeply by actually talking to your customer. You can do this through both quantitative and qualitative research.

Module 6

The last check for your design target is to put your findings in the broader context of the business.

Module 7

Now that you have your design target, you can create a backstory for your customer persona.

Module 8

It’s critical to understand how your customer persona makes purchase decisions.

Module 9

Radhika shares her top tips to avoid common pitfalls, and shows how you can bring personas to life.